7 reasons why individual resume customization rewards your job search
(source: recareered.com)
Pay close attention to #s 2, 3 & 7:
- You face 1,000 competitors: Today, an average 1,000 candidates apply for each advertised job. Even small companies get 500 applicants from a Craigslist ad.
- Employers search resumes differently than we search Google: When you and I search Google, we search 1 or 2 criteria (3 – 4 if it’s a really detailed search) and we don’t mind that we get millions of possible matches. Most employers only want 50 matches, so recruiters/HR reps search for 7 – 10 criteria.
- Odds: Your chances of matching 7 – 10 criteria using the same (or tweaked) resume are next to zip.
- Government compliance: Companies use ATSs to show DOL auditors that candidates are selected for interview by objective criteria.
- Stuck in the database: Even the most qualified candidates get stuck in the database if they don’t match employer search criteria.
- ATS’ match exact words: ATSs aren’t built to match different words with the same meaning.
- ATSs don’t keyword search cover letters: Executives from the top 10 ATS companies revealed that their clients install ATSs to only keyword search one document – the resume. If you use a cover letter to show how your experience makes you the perfect candidate … you’re demonstrating it on the wrong document.
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