Employers use social media to decide who to hire and who to reject.
Not just some employers, 91% of them. That’s right, 91%. Wow, an amazing statistic. Details (source – recareed.com 11-8-11):
Here’s why 69% of employers rejected candidates based on social media – reasons included:
- 13% – Lied about their qualifications
- 11% – Posted inappropriate photos
- 11% – Posted inappropriate comments
- 11% – Posted negative comments about previous employer
- 11% – Demonstrated poor communications skills
- 10% – Posted content about drug use
- 10% – Made discriminatory comments
- 9% – Posted contents about them drinking
- 7% – Shared confidential information about prior employer
- 7% – Never rejected a candidate because of information found on social media
What might be a little more surprising – the reasons that 68% of respondents have hired based on what they saw on social media:
- 39% – Gave positive impression of personality and fit
- 36% – Profile supported professional qualifications
- 36% – Profile showed candidate was creative
- 33% – Showed solid communications skills
- 33% – Profile showed candidate was well rounded
- 34% – Profile showed strong references posted by others
- 24% – Candidate received awards and accolades
- 18% – Never hired candidate based on Social Media
Moral here? BE SURE TO MANAGE YOUR DIGITAL PROFILE, it really IS important!
Questions? Call me, 800-876-5506.
