Cover letter 101
I know this is basic information, but I’m always surprised at how often I’m asked about cover letters; in particular, “do I need one?”, and “what is important to include?”
Yes, you need a cover letter! It should be targeted (not broadcast in style), brisk and to-the-point (not pages long), and answer these three questions:
1) How did you find out about the position?
2) How do your skills and experience fit the job?
3) Why are you interested in this job, and in this opportunity–at this organization?
There are three general types of cover letters:
1) Application (responding to a known vacancy or announcement)
2) Prospecting (inquiring about possible positions or opportunities to add value)
3) Networking (requesting specific information or assistance in your job search)
Format options:
1) Paragraph style (make them short, and please, do not start sentences with the word “I”)
2) List style (bulleted statements, offering performance highlights that match the job’s requirements)
The purpose of your cover letter is to answer your readers’ questions and pique enough interest to read your resume and inspire a contact. They will only know what you tell them; make each opportunity to connect count! There is a sample on my website, http://www.phoenixcareergroup.com/wp-content/uploads/2009/04/executive_cover_letter.pdf.
Questions? Call me, 800-876-5506.
