My friend and LinkedIn expert, Jason Alba (www.jibberjobber.com), gave me some tips on how to optimize profiles there. Your public LinkedIn profile is what people can see even if they’re not logged on to the LinkedIn website. Here’s some of what I learned:
1) Be careful about the photo you display. If people are going to be “surprised” when they meet you in person, update it!
2) Be creative in your headlines. Instead of “VP of Operations”, try “I solve quality issues and manage complex operations for $50+ million CPG manufacturing organizations”. The new headline is not only more descriptive, it’s highly searchable!
3) To fully utilize your summary, be sure it’s SEO (seach engine optimization)-friendly by using appropriate, function- and industry-specific keywords. Add substance - it’s your “elevator pitch”. Remember too that this is a public forum … keep information professional and succinct, never disclosing personal or otherwise private details.
4) Writing recommendations and asking/answering questions will add to both your visibility and credibility … take the time to do them!
Guess I’d better get busy on mine.
Questions? Call me, 800-876-5506.